DAY 2: Content Marketing & Strategy Lab — Putting Your Visuals to Work

Now that the content is created, it’s time to make it work for you. Day 2 is focused on the why and how behind what you post. Whether you filmed during Day 1, already have content in your camera roll, or plan to shoot soon — this session is all about turning raw visuals into marketing gold.

We’ll cover how to:

• Plan and schedule your content intentionally

• Create captions that connect and convert

• Pair content with the right hashtags and calls to action